i-Ron 1:11 Thu Oct 9
The brand and logo of Apple has been named the most valuable in the world
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Let's hope these CUNTS sort out my phone with a new software update then as it's SHIT!
The brand and logo of Apple has been named the most valuable in the world – worth nearly $119bn (£80bn), or more than the entire gross domestic product of Morocco, Ecuador or Oman.
The Silicon Valley firm, already the world’s biggest company – with a stock market valuation of $591bn – saw its brand value increase by a 21% over the past 12 months, according to the closely followed Interbrand Best Global Brands annual report.
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Replies - Newest Posts First ( Show In Chronological Order)
charleyfarley
7:09 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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I like The Allardyce brand, big ,reliable, consistent and to the point
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Nicey
7:06 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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ironsofcanada 5:49 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
Nicey 5:38 Thu Oct 9
The fact that you realise it would cost billions to buy just the brand Apple without anything else pretty much makes the point that the brand itself is worth something.
ironsofcanada 5:45 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
Nicey 5:35 Thu Oct 9
So you think that if Apple bought a product and rebranded it without change, there would not be a bunch of people that bought it just because it was Apple? (Thereby showing the inequality and separation of the the brand and the product.) And you don't think that response is not due in part to a very good advertising ie. branding campaign over the years.
Again I think you miss the point and I am not trying to argue but looking for some clarity.
I don't recognise it would cost billions to buy the logo/brand , the article in the OP states this.
Regardless of good advertising the brand / logo as a product needs a buyer to have a value surely. Without the product it is just a logo. Spend £80bn on the logo and leave the Apple company to rebrand and launch the next iphone - you really think the consumer will go to the new apple will attract consumers when the old apple have the product?
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Texas Iron
6:24 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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Google IS second in thebrand value at around 108billion...
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SLC
6:23 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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I've got the 6 Plus, cracking phone, big clear screen, great camera and a battery that lasts forever.
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Texas Iron
6:20 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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Precisely...and it's Free ...
Google IS Advertising...Marketing...Brand...Image...etc...
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Far Cough
5:56 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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Google self advertises though
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Texas Iron
5:54 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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Google doesn't do marketing/advertising...
How much is it's brand worth...
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ironsofcanada
5:49 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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Nicey 5:38 Thu Oct 9
The fact that you realise it would cost billions to buy just the brand Apple without anything else pretty much makes the point that the brand itself is worth something.
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ironsofcanada
5:45 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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Nicey 5:35 Thu Oct 9
So you think that if Apple bought a product and rebranded it without change, there would not be a bunch of people that bought it just because it was Apple? (Thereby showing the inequality and separation of the the brand and the product.) And you don't think that response is not due in part to a very good advertising ie. branding campaign over the years.
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Nicey
5:38 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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Or to put it another way - I've got the billions and I want to buy the brand name and logo of Apple. What do I sell under it? How will that compete with the old apple company under a new name with the products?
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Nicey
5:35 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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I think you may have missed the point a bit.
How can the brand have a value seperate of the company/product? Especially a company like Apple and their products?
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Texas Iron
5:25 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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Won't last for ever...
Brand erosion and competition will change that...it happens all the time...especially in high tech...
Many examples of top brands that have fallen...
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ironsofcanada
5:24 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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Nicey 5:16 Thu Oct 9
Everyone always says marketing/advertising does not affect me but it is a multi-billion dollar industry that has lasted in various forms for a very long time. If it didn't work someone would have figured it out by now and big companies who are quite good at making money would have stopped using it .
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Far Cough
5:18 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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Consumers aren't thick?
You sure about that, they are a marketers dream for the most part?
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Nicey
5:16 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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How do you value the brand and put a price on it outside of the company?
There is no value in someone paying the billions for the logo and then trying to sell nokias under it whilst Apple2 launch the iphone7
It's all about hype etc but consumers aren't that thick.
Marketeers perhaps you could explain.
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Sniper
4:26 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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What Penners said
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ironsofcanada
2:23 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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Have to hand it to Apple's marketing dept. over the years, that and being the first to give their computers free/cheap to schools. Very decent gesture but also created a generation of proselyting teachers. (At least where I am from.)
My mother-in-law is an Apple zealot, which doesn't help my opinion of it but even before I knew her, I preferred something I could pull the guts out of and play with if I wanted to change something or something went wrong. I am cheap too.
*Please don't take that second last sentence out of context.
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ooooh Morley Morley
2:11 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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Mr Polite 2:07 Thu Oct 9
What a load of crap.
P has never been looked up to
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Mr Polite
2:07 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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Apple used to be looked up to but more recently seem to be a bit of an embarrassing laughing stock and butt of jokes.
A bit like Steve P
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On The Ball
2:02 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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charleyfarley 1:53 Thu Oct 9
I'm sure you can do everything you can with a Windows PC, you just have to adjust your thinking (which I can't do, so won't buy one).
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Monk~koknee
1:57 Thu Oct 9
Re: The brand and logo of Apple has been named the most valuable in the world
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Brand is all about Marketing hype.
Marketing hype represents much of what is wrong with modern consumer society.
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